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Headstart Nursery logo HEADLINES
July 2010   

Headstart's New Logo, Website Win Top Awards

Earlier this year, Headstart Nursery teamed with a local design firm to develop our new logo, which you've probably seen featured prominently on our new trucks, boxes, and company letterhead. We're thrilled with our updated look. After 30 years, it was time for a change!

The new logo and website design have garnered a number of national and international design awards, including two 2010 Communicator Gold Awards of Excellence, a Silver Davey Award, and top honors at the prestigious Summit Creative Awards and FEXY Awards.

Kudos to Katherine Filice and her design team at Articulate Solutions, as well as to our own Heather MacDonald, for their creative vision and collaborative teamwork! At this rate, we might have to install a trophy case in our front lobby...

If you haven’t done so already, please visit our award-winning website at

Headstart Welcomes Michael Trebino

Michael Trebino

In February 2010, Headstart Nursery hired Michael Trebino as a field sales representative. He helps oversee vegetable transplant crews and plant production throughout Northern California. Michael also works in product development and sales with T&C Supplies. Michael worked as an intern for Headstart before graduating from Arizona State University with a degree in Ag Business and coming to work for us full-time. We're glad to have him on board!

Headstart Now Exclusive West Coast Rooting Station for Oro Farms

Oro Farms Rooted Liners from Headstart Nursery

Oro Farms, an international leader in ornamental unrooted cuttings, has named Headstart Nursery the exclusive west coast rooting station for its complete annual product line. In this innovative new program, all order fulfillment for rooted liners will be handled directly through Oro Farms, so customer orders and delivery dates can be confirmed immediately based on live inventory counts.

Headstart Nursery and Oro Farms have had a close working relationship for many years. Since 2005, Headstart has grown Oro Farms’ trial material and hosted Spring Trials each year at their greenhouses in Gilroy, California.

Mike Fernandez, Sales and Production Manager for Oro Farms, says the company was very selective in choosing a production partner for this new rooting program. "We have great confidence in Headstart Nursery," Mike explains. "This new program will combine Headstart’s production expertise with Oro Farms’ order management and technical support. We feel this will be a huge benefit to our customers. They will know immediately if product is available to fulfill their orders, and they will receive consistent, high-quality rooted liners."

Oro Farms rooted liners will be grown in 102-cell Ellepot trays (sold as 100 plants). The extensive Oro Farms annual product line includes Petunias, Calibrachoa, Verbena, Dahlia, and many more selections, including the brand-new Sunpatiens® sun-tolerant Impatiens from Sakata.

To find more information about this exclusive new program, please visit the Oro Farms Rooted Liners page on our website. July??

While everyone's busy enjoying 4th of July barbeques and fireworks, here at Headstart Nursery we're already getting in the Christmas spirit. Our crews are busy sticking poinsettia cuttings from Paul Ecke Ranch so plants will be ready in time for the holiday season. Last year Headstart Nursery produced more than 35,000 poinsettias, many of which were sold at a discounted rate as fundraisers for local schools and non-profit organizations. This year we're planning to increase our production to 45,000 to keep up with popular demand.

Check out the Poinsettias section of our website for more information. Ho, ho, ho!
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Headstart Nursery, Inc.
4860 Monterey Road
Gilroy, CA 95020
(408) 842-3030

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