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Headstart Nursery logo HEADLINES
February 2011   

Welcome Bonny and Giovanni...

Bonny Choate and Giovanni Aliotti
We'd like to introduce two new Headstart Nursery employees:

Bonny Choate is Headstart's new Vegetable Sales Assistant. After growing up in Hollister and Oakdale, Bonny majored in Agricultural Business at Chico State. She is quickly learning the ropes at Headstart, doing "a little bit of everything," including handling vegetable accounts and seed orders while Lisa Branco is out on maternity leave. Bonny says she LOVES food, cooking, and baking, and she also enjoys running and generally leading an active lifestyle.

Giovanni Aliotti recently graduated from Cal Poly SLO, where he also majored in Ag Business. As Logistics Coordinator, Giovanni will be managing all of Headstart's shipping and transportation needs for both the vegetable and ornamental departments, which will be a busy job in the coming months for sure! Giovanni grew up in Monterey and went to Palma High School in Salinas. He enjoys all sports, especially football and baseball.

...and Some Little Sprouts Too!

We're also happy to welcome two recent arrivals to the Headstart family!

Pascoe Clerou
Field Sales rep Daniel Clerou and his wife Kathleen were very thankful for the arrival of Pascoe Harrison Clerou back on November 20. Now almost 3 months old, little Pascoe is growing fast and looks like he's ready to start playing some ball!

Andrew Branco And Mr. Andrew Colton Branco finally arrived on February 11 (just in time for this newsletter!). Andrew weighed in at 8 pounds, 10 ounces and has made proud parents out of Vegetable Sales Manager Lisa Branco and her husband Corey. Congratulations!

California Spring Trials:
March 26 - April 1, 2011

2011 Spring Trials

Be sure to make Headstart Nursery one of your stops during the California 2011 Spring Trials, March 26 through April 1. We are proud to once again partner with both Oro Farms and Danziger "Dan" Flower Farm to showcase some of the highest-quality ornamental plants in the industry, including many exciting new varieties for 2012.

This year, Danziger Flower Farm will focus on MIXIS, a new multi-cutting program designed to appeal to the gardening tastes of the female buyer. Visitors will be able to view professional mixed combinations planted in upscale lavender-colored containers with custom tags and many supportive POP displays.

To make reservations or get more information about California 2011 Spring Trials at Headstart Nursery, see the Spring Trials page of our website. We look forward to seeing you soon!

Headstart Wins Business of the Year Award

Headstart Nursery was recently named 2010 Large Business of the Year by the Gilroy Chamber of Commerce. At a special dinner reception on February 12, the company was recognized as a Gilroy “success story” that is genuinely committed to serving the local community.

The Chamber highlighted Headstart Nursery's many contributions to the community, including the thousands of poinsettias that Headstart sells each year at a discount to local schools and non-profits for holiday fundraisers. The Gilroy Garlic Festival, Rotary Club, and Gilroy Foundation also attested to the generous support and leadership from owners Steve and Randy Costa and the entire Headstart Nursery team.

Our company motto is “Rooted in Quality” – but, as this award shows, we are also truly “Rooted in Gilroy.”

New Program Targets Home Gardeners

For the first time ever, home gardeners can now buy vegetable transplants direct from Headstart Nursery. In a brand-new pilot program for 2011, Headstart is growing popular vegetable crops in Ellepots to be sold to home gardeners. The initial list of crops for sale include peppers, watermelon, eggplant, tomato, basil, and papaya (yes, papaya!).

Individual plants from the "Headstart Garden Collection" will sell for $1.00 to $3.00 each and can be shipped anywhere in the continental U.S. via USPS Priority Mail. The first batch of plants will be ready for shipment in mid-March, with more plants available in April and May.

For more information, see the Garden Collection page on our website.
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Headstart Nursery, Inc.
4860 Monterey Road
Gilroy, CA 95020
(408) 842-3030

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